brief by lunch.
ad by six.
big screen by seven. for BMM and E&I 3rd year students

[ student workshop · closed ]

A closed AI upskilling lab for ISM students.

BMM and E&I 3rd year students spend the day learning how to turn AI tools into a creative marketing workflow.

• 09:00Doors · coffee · welcome ISM, technology and brand partners on stage
• 09:15Theory block led by Deimantė Butkė · Agota Savickaitėbisociation · disruption · cultural tension · brand truth · story shape
• 10:15AI video workshop prompt-as-shot-script · iteration strategy · the "AI sameness" trap
• 10:30Brand reveal + meet the brand teams get their assignment · ask questions · unpack the brief
• 12:00Lunch + concepting brand analysis canvas · truths · angle · script · shot list
• 13:00Creative mentor session with ad creatives on the floorbrainstorm help · feedback · sharpen the idea before prompting
• 13:45AI video production prompting · iteration · creative judgment · editing
• 17:00Final videos submitted max 1-min video · 30-sec team intro prepared for the screening