decided by
the people who do this
for a living. full panel announced closer to the date

[ the panel ]

A jury with ISM, industry, and creative voices.

• technology partnerSenior creative from the technology partner
• agencies × 2Creative directors from Lithuania's leading agencies
• ismAssoc. Prof. Dr. Eigirdas Žemaitis E&I programme director
• ismDeimantė Butkė marketing lecturer · Cannumo CMO
• surpriseGuest of honour from Lithuanian creative culture

// full names + bios released before oct 8

[ how the work is judged ]

The vocabulary from the morning — becomes the rubric of the night.

Teams learn the frameworks at 9:15. The jury scores the work at 18:00 using the same language. It's the cleanest feedback loop a marketing student will get all year.

• 40%Creative idea + strategic fit a clear leap from brand truth to cultural tension
• 20%Brand fit + memory cues does it feel right for the brand, without forcing the logo too early
• 30%Video craft visible execution quality: pacing, image, sound, edit
• 10%Pitch 30-second team explanation, max

[ in the room ]

Who else you'll see.

• industryCreative directors and strategists from Lithuania's top agencies
• brandsMarketing leaders from participating partner companies
• technology partnerTechnology partner to be announced
• peersStudents from ISM and other Baltic universities