decided by
the people who do this
for a living. full panel announced closer to the date

[ the panel ]

A jury with ISM, industry, and creative voices.

• technology partnerSenior creative from the technology partner
• agencies × 2Creative directors from Lithuania's leading agencies
• ismAssoc. Prof. Dr. Eigirdas Žemaitis E&I programme director
• ismDeimantė Butkė marketing lecturer · Cannumo CMO
• surpriseGuest of honour from Lithuanian creative culture

// full names + bios released before oct 8

[ judging criteria ]

Four criteria. Twenty-five percent each.

Before the film, each team names the brand's one communication goal: after watching, the audience should think, feel, or do one specific thing. Judges then score the finished ad across four equal criteria.

• 25%Creative idea the concept is original, clear, and memorable
• 25%Brand strategic fit the brand is identifiable and the ad matches its tone, category, and campaign goal
• 25%Storytelling impact a strong hook that holds attention to the end
• 25%AI video craft AI-generated scenes, montage, sound, editing, and pacing work as one coherent ad

// judges score each criterion 1–5 · the 30-second team preamble provides context, but is not scored

[ in the room ]

Who else you'll see.

• industryCreative directors and strategists from Lithuania's top agencies
• brandsMarketing leaders from participating partner companies
• technology partnerTechnology partner to be announced
• peersCreators from ISM and other Baltic universities