real brands.
live briefs.
in the room. full lineup revealed closer to the date

[ how it works ]

The brief is real. So is the pressure.

Partner brands bring live marketing problems to ISM. Creators use AI to move from insight to a max 1-minute video ad in one day, testing what the tools can do and what still needs human taste, judgment, and nerve.

[ the briefs ]

One brief. One card. Many different worlds.

The brief sets the objective and the audience. The creativity card each team draws sets the route — one creative move that turns strategy into scenes. The result: wildly different interpretations of real client briefs, screened live in the room.

• briefThe strategic ground objective · audience · proof points · mandatories — set by the brand
• cardOne creative move dramatize the problem · humanize it · make the invisible visible · borrow another category's style
• craftAI production, human judgment prompts · iteration · taste · editing — a max 1-min ad by the end of the day

[ for brand partners ]

Want your brand in the lineup?

We're locking this year's ten partner brands now. Each brand gets three creator teams competing on its brief, finished video assets, a room full of next-gen marketers thinking hard about your business, and a public premiere of the work on October 8.