learn the tools.
build the idea.
make the ad. for BMM and E&I 3rd year creators

[ workshop programme ]

Your AI ad workshop, from brief to screening.

You will work in a team to turn an assigned brand brief and creativity card into an AI-made video ad, then premiere it that evening.

• 09:0015 minDoors · coffee · welcome ISM, technology and brand partners on stage
• 09:1530 minBranding + content rules with Deimantė Butkė CMO @ Cannumowhy brand content matters now · brief rules · must-keep brand assets
• 09:4535 minStorytelling + video craft with Darius Sebeckis Performance Creative Director @ Cannumoscriptwriting · hooks · editing essentials · practical tricks
• 10:2030 minAI video gen with Google Cloud AI as creative leverage · model workflow · limits · results
• 10:5030 minIdeas + creativity cards with Agota Savickaitė Content Project Manager @ Marveloushow to find angles · card logic · allocation to assigned-brand teams
• 11:2030 minTeam brainstorm assigned brand · ad brief · creativity card · first angles · questions before partners enter
• 11:5060 minMeet the brand partners live brief · focused Q&A · unpack do's, don'ts, and brand assets
• 12:5040 minLunch + concepting brand analysis canvas · truths · angle · script · shot list
• 13:3045 minCreative mentor session with ad creatives on the floorbrainstorm help · feedback · sharpen the idea before prompting
• 14:152h 45mAI video production prompting · iteration · creative judgment · editing
• 17:00deadlineFinal videos submitted max 1-min video · 30-sec team intro prepared for the screening