Get assigned a brand
Your team receives one partner and one real brief before the event. Learn the goal, audience, proof points, mandatories, and limits.
[ the essentials ]
Your day starts at 09:00 and ends on the big screen.
- date
- October 8, 2026
- place
- ISM Main Hall, Vilnius
- arrival
- 09:00
- submission
- 17:00
Programme
- 09:0015 minCoffee + welcome the day, the challenge, and the rules
- 09:1530 minBranding + content rules with Deimantė Butkė CMO @ Cannumowhy content matters · brand guardrails · must-keep assets
- 09:4535 minStorytelling + video craft with Darius Sebeckis Performance Creative Director @ Cannumoscriptwriting · hooks · editing essentials · practical tricks
- 10:2030 minAI video gen with Google Cloud creative leverage · workflow · limits · results
- 10:5030 minIdeas + creativity cards with Agota Savickaitė Content Project Manager @ Marvelousfinding angles · card logic · cards allocated to teams
- 11:2030 minTeam brainstorm first angles · creativity card · questions before meeting your brand
- 11:5060 minMeet the brand partners focused Q&A · clarify the goal, boundaries, and must-haves
- 12:5040 minLunch + concepting angle · script · shot list
- 13:3045 minCreative mentor session feedback · sharpen the idea before production
- 14:152h 45mAI video production generation · iteration · editing · final assembly
- 17:00deadlineFinal video submitted maximum 1 minute · 30-second team introduction prepared
- 17:30doorsRed carpet photos · popcorn
- 18:00premiereScreening 30-second team introductions · ads on the big screen · jury scoring
- 19:30finaleAwards Jury Choice · People’s Choice
How it works
Draw a creativity card
Agota gives your team one creative operation. Use it as the route that turns the brief into a distinctive idea.
check out the cards →Build the idea
Find the audience tension, choose one clear story, then turn it into a script, shot list, and prompts.
Make the film with AI
Generate the video material with AI, then edit the montage, sound, pacing, captions, and final assembly.
Submit the film. Prepare the room.
By 17:00, deliver one finished ad up to one minute long. Prepare a 30-second introduction naming the brand, communication goal, creativity card, and idea.
Judging criteria
Creative idea
Is the concept original, clear, and memorable?
Brand strategic fit
Is the brand clearly identifiable? Does the ad match its tone, category, and campaign goal?
Storytelling impact
Does it open with a strong hook and hold attention to the end?
AI video craft
Do the AI-generated scenes, montage, sound, editing, and pacing work together as one coherent ad?
Awards
The jury’s pick.
The industry jury selects the strongest overall ad across all four judging criteria.
live · contents updating
winner receives
Jury Award prize bag
Cannumo goodies · Candypop goodies · more prizes announced soon.
The room’s favourite.
The public audience votes live after the screening for the ad they most want to see win.
live · contents updating
winner receives
Audience Award prize bag
Cannumo goodies · Candypop goodies · more prizes announced soon.
[ ai partner · brand partners · organizer ]
The people making Mad Machine happen.
From the campus and creative tools to real challenges and premiere-night treats, every contributor brings something to the day.
ai partner
brand partners
organizer