mad machine
one-day ai
ad hackathon november date tba · ism, vilnius · doors 17:00 · free rsvp · open to all

[ about ]

AI upskilling through creative pressure.

From Mad Men to MAD Machine: a one-day AI pressure room where ISM Marketing and Entrepreneurship students learn to lead the machine — turning prompts, brand strategy, and taste into short video ads that cut through the feed.

[ what's in the room ]

The power of AI — tested through creativity.

• morningTheory block + AI video workshop bisociation · disruption · cultural tension · pixar pitch
• middayLive briefs from real marketing leads each team meets their brand's CMO in person
• afternoonAI video production sprint shot lists · prompts · iteration · creative judgment · editing
• eveningRed carpet, premiere, jury, your vote doors 17:00 · screening 18:00 · awards 20:00